Dannenge launches new visual identity in line with global expansion

North American multinational HVAC company Dannenge has unveiled its new visual identity.

The re-designed logo unifies the company’s business divisions around the world and reflects the exponential growth that has brought Dannenge to where it is today, with a strong global presence and market leadership across the products the company represents.

More accurately reflecting the company’s personality, the new logo pairs expressive typography with lighter colours inspired by the concept of air purity, a cornerstone of Dannenge’s commitment to excellence within the HVAC sector. Geometric lines and dynamic shapes bring movement and life to a logo that reflects the company’s progressive, forward-facing ethos.

Daniel Mazer, designer at DLab Estúdio de Design, the agency behind the striking new visual identity, comments, “The concept of the brand is inspired by the path of air through ventilation systems. The geometric letters represent the ducts through which the air circulates freely and the colour gradients convey the lightness of the moving air.”

For Fernando Abreu, CEO of Dannenge, the re-evaluation of the brand is a timely reflection of the company’s growing status on the global market as it expands its business worldwide, “The concept of the new visual identity aligns with Dannenge’s ongoing growth and market leadership. We’re continuing to increase our global market share across the products we represent, further consolidating partnerships with our distributors and generating more new business. The new logo, associated with our commitment to quality and excellence, reinforces the trust and support of our partners. We’re also investing in a new, more interactive website, to provide technical information and support in a practical and transparent way, presenting all content in Portuguese, English and Spanish.”

More info, contact: webmaster@dannenge.com